Sally Hetherington

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Charity

Charity

Tips to Build an Instagram Following for your Charity

So you’ve bitten the bullet and registered for Instagram. The problem is, you have 0 followers and don’t know where to start! It is okay, our tips to build up Instagram followers for your charity will come in handy. Develop your brand Your Instagram feed should be stylish and consistent. A charity that follows this is Charity: Water. Their Instagram feed features high-quality images that compel you to donate to them. With more than 300,000 followers, they must be doing something  ...

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Australia, Charity, Crowdfunding, Developing countries, Development, Human and Hope Association, Poverty, Sustainability, Thoughts

Running a crowdfunding campaign for your charity? Read this first.

It isn’t easy for charities to stand out from the crowd nowadays. It takes a lot of planning, networking and commitment to run a successful crowdfunding campaign.  These 10 tips on how to run a successful crowdfunding campaign have been put together from my personal experience of running several crowdfunding campaigns for Human and Hope Association, a Cambodian charity. With each crowdfunding campaign, I developed my knowledge, worked out what didn’t ‘speak’ to  ...

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Cambodia, Charity, Human and Hope Association

The Woman Who Gives Me Hope

SOPHY’S STORY IS ONE that breaks my heart. It is also the one that gives me the most hope. I first met Sophy in early 2015. We had hired a Sustainability Assistant when we moved to our new community centre, someone to cook lunches for the staff, take care of our farm, keep our community centre relatively tidy and watch over the students. Our original Sustainability Assistant hadn’t worked out. She was an alcoholic, and would often not turn up for work. We were determined to help her, but as  ...

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Charity, Developing countries, Development, Poverty, Sustainability

Is giving direct aid a good thing or a bad thing?

A few years ago I was at a hospital about 60km from Siem Reap, Cambodia. My friend, a nurse, was working as an advisor there to build the capacity of the nursing staff. She became frustrated as the staff weren’t taking care of their equipment. When she raised the issue with them, they shrugged and responded, “Who cares? We will just get more donated.” Giving direct aid is a sensitive topic. In some cases, it can be effective, such as cash transfer programs. However, there  ...

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