Sally Hetherington

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Australia, Charity, Crowdfunding, Developing countries, Development, Human and Hope Association, Poverty, Sustainability, Thoughts

Running a crowdfunding campaign for your charity? Read this first.

It isn’t easy for charities to stand out from the crowd nowadays. It takes a lot of planning, networking and commitment to run a successful crowdfunding campaign.  These 10 tips on how to run a successful crowdfunding campaign have been put together from my personal experience of running several crowdfunding campaigns for Human and Hope Association, a Cambodian charity. With each crowdfunding campaign, I developed my knowledge, worked out what didn’t ‘speak’ to  ...

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Development, Human and Hope Association

Does Your Charity Need That Extra ‘Oomph’?

I get it. Funding a charity is a big effort, and a lot of charities, particularly grassroots NGO’s, don’t have the means to hire a staff member for content creation. That’s where I come in. Earlier this year I founded a content creation business aimed at charities/NGO’s/social enterprises. I named it Samaky, which means ‘unity’ in Khmer, the language of Cambodia. I lived in Cambodia for over five years, and during that time helped many charities with their social  ...

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Charity, Developing countries, Development, Poverty, Sustainability

Is giving direct aid a good thing or a bad thing?

A few years ago I was at a hospital about 60km from Siem Reap, Cambodia. My friend, a nurse, was working as an advisor there to build the capacity of the nursing staff. She became frustrated as the staff weren’t taking care of their equipment. When she raised the issue with them, they shrugged and responded, “Who cares? We will just get more donated.” Giving direct aid is a sensitive topic. In some cases, it can be effective, such as cash transfer programs. However, there  ...

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Developing countries, Development, Human and Hope Association, Life

Ceilings for Cambodia

This is the sixth birthday I have spent in Cambodia, and it will be my last. In July 2016 I successfully left my role at Human and Hope Association, enabling it to become entirely run by a local team. I will be departing Cambodia the day after my 31st birthday and would love to leave knowing that I have helped Human and Hope Association even further. You see, Cambodia is hot. Like, really really REALLY hot. Temperatures typically reach 42 degrees celsius in the hottest months of the year in  ...

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